Marketing Services
Marketing Foundation Report
“There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.”
– Philip Kotler
Pillar I – Demographics & Branding
Marketing Foundation Report
This report is designed to assist in the development or re-branding of a business. This research defines the business demographics that may be used in the creation or refinement of the business’ principle BRANDING, SALES, and MARKETING strategies.
Ask about Specialty Service Branding!
The report specifies target demographics while defining who you are and what you offer that differs from those around you. It also defines your Business Motivators, De-motivators, and Differentiators for one or two* different target demographics and how they may be addressed in your marketing.
Report includes:
- Product Market Research*
- Customer Demographics
- Customer Verticals*
- Product | Business Motivators
- Product | Business De-Motivators
- Product | Business Differentiators
- Next Steps
And offers answers on:
- Whether or not there is a market for your product or service.*
- Principle demographics and plans on how to target them.
- How to address potential client fears.
- How you and your business may be defined in such a way as to differentiate you from your competition.
* Advanced Report Only
Sample Marketing Foundation Reports
This client was looking at opening a new business and business model. Market research showed that the presumed target market was incorrect. The new information was then used to create branding that would appeal to the true demographic.
This client was looking at opening a new business and business model. Market research showed that the presumed target market was incorrect. The new information was then used to create branding that would appeal to the true demographic.
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